What if you could create those moments for yourself whenever you wanted? Let’s say you gather enough unique perspectives, experiences, and random interactions into one room, maybe you can actually generate the spontaneity that leads to great ideas. This is the brainstormer’s equivalent of the Fountain of Youth. The reality is very different from the fantasy, because you can’t instantaneously synthesize great ideas. But brainstorming is an easy way to grasp the edge of a million great ideas.